BPI: Make The Best Happen Launched in Davao.

by - 5:07:00 AM

Bank of the Philippine Islands (BPI), the first bank in the Philippines and in the Southeast Asia Region, is now setting a new trend in banking. Last November 27, 2015, BPI launched it's Make the Best Happen Campaign, introducing it to the Davao Media and Press people at Seda Abreeza Hotel. 

Make the Best Happen Campaign's main aim is to support BPI's clients by helping them focus on their life aspirations over and above it's slew range of products and services. 

BPI President Cezar P. Consing mentioned that the bank wants to focus on needs-faced financial planning where individuals make decisions based not on returns but on the goals they want to achieve.
Ms. Tricia Quiambao. (c) Vanessa Mabini http://www.myteenagekidandme.com/.

Tricia Quiambao, Head of BPI's Strategic Brand Management, said BPI's Make the Best Happen campaign is a different look on banking. "We put a premium on understanding our clients and their needs, whether it's to travel, or start a business, or fund their children's education," she said.

"As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish these goals and aspirations better, faster and far more efficiently. 

Rally Jereza, BPI Division Head for Visayas and Mindanao, added: "Davao City has been a hub of out-of-the-box thinking, and BPI feels right at home with our trendsetting solutions. With Make the Best Happen, we aim to expand the conversation with our clients and friends, beyond solutions and into actual life and lifestyle choices."

The microsite devoted to Make the Best Happen Campaign www.makethebesthappencampaign.com addresses some of the top life and lifestyle goals of most individuals: travel, health, parenting, shopping, future, and dining. It's content is enriched every week with updated content derived from current areas of interest. 

Bloggers having fun!

(c) Vanessa Mabini http://www.myteenagekidandme.com/

Davao Bloggers at the BPI Media Launch (c) Vanessa Mabini http://www.myteenagekidandme.com/

It was one great night full of fun and excitement as BPI also gave back to the media people considering being part of their success. 

Bank of the Philippine Islands is a universal bank with an expanded license. Together with its subsidiaries, BPI offers a wide range of financial services from consumer banking and leading, asset management, securities brokerage and distribution, insurance, leasing, foreign exchange, and corporate and investment banking. BPI is a leader in Philippine banking, with its high market capitalization, strong Tier 1 capital adequacy ratio and healthy shareholder return, all promoted and supported by prudent management. 

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